Content Marketing Strategy
New business owners might assume a content marketing strategy is a 'nice-to-have', but not entirely necessary early on. However, producing high-quality content to meet business needs can help companies build trust with new audiences .
Useful content should be at the core of your marketing
Traditional marketing is becoming less and less effective by the minute; as a forward-thinking marketer, you know there has to be a better way.
Enter content marketing.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
Instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues.
Content marketing is used by leading brands
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I really loved reading your blog post about content marketing. I've been struggling with this concept of content marketing for a while and it was very informative and helpful. I'm glad that you mentioned that a content marketing strategy is a nice-to-have, but not necessarily a 'need-to-have'. I'm always nervous about investing in content marketing, but I've found that it's so much easier than I thought it would be when I started out. I'm so impressed with your tips to be helpful on Twitter and also to create a podcast and interview guests. Pens
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